This is an essay about the Doom Cult that tells you Things Can Never Get better, why it is a popular delusion, and how its sale has become a successful and lucrative product line.>In it, I explain how beliefs are popularised and why and that thinking is not what many people think it is.>I then explore the basis of reality and truth in an age when the supply of the mass manufacture of meaning is fuelling demand for alternatives.

Originally published in Frank Wright. Read original article